LEGOLAND® Discovery Centre Comes To The Barclaycard Arena!


Construction of LEGOLAND® Discovery Centre Birmingham, will begin late 2017 within the Barclaycard Arena. The unique indoor attraction is gonna be a huge hit with families and little'uns when it opens next year! 

So, here's the key facts you need...

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When will LEGOLAND® Discovery Centre, Barclaycard Arena open? 2018.
Who is it designed for? Specifically for children aged 3-10 AND in general, all you LEGO lovers!
Where will it be? Right here at the Barclaycard Arena, look out for construction soon!
What will be included? LEGO play areas, interactive rides, master classes from the LEGO Master Model Builder, special party rooms for birthdays and other celebrations, a 4D cinema and, of course, the popular MINILAND area!

Our CEO, Paul Thandi, has this to say about the exciting new development: “Merlin’s LEGOLAND Discovery Centre will be an important addition to the leisure and entertainment facilities already provided by the Barclaycard Arena and will offer a number of valuable benefits including job creation and by contributing to the overall tourism and leisure offer in the region. It will also complement the venue’s existing, exciting events programme, giving our customers even more reasons to visit.

“Across the NEC Group we’re focused on creating destinations of the future and we’re committed to connecting our audiences with great content – like LEGOLAND Discovery Centre - and creating unforgettable live experiences. Working with Merlin to open this attraction is a major step forward as we evolve our leisure and entertainment strategy and together with Merlin’s SEALIFE Centre, we’re further extending the offer in Brindleyplace – a popular destination that already welcomes around 4,600,000 visitors per year."

Keep a look out for the changes as they happen here in Birmingham as LEGOLAND® Discovery Centre crashes into our arena!