• The Ticket Factory

    The Ticket Factory is the official box office for the Genting Arena, Arena Birmingham and the NEC. As one of the UK’s largest ticket agents, we sell tickets for a range of concerts, comedy, sporting events, exhibitions, theatre performances, festivals, visitor attractions and much more.


  • Heineken

    Headquartered in Edinburgh, HEINEKEN employs around 2,000 people. In addition to being Britain’s leading cider and beer business, HEINEKEN owns around 1,100 pubs through its Star Pubs & Bars business. We are passionate about our cider and beer brands and the outstanding service that we offer to our customers. Our unrivalled portfolio of brands includes Foster's, Heineken®, Strongbow, Desperados, Kronenbourg1664, John Smith's and Bulmers backed by a full range of niche and specialty brands.


  • Logic

    Logic is a leading international e-cigarette brand whose Logic PRO device and capsules provide a quality smoking alternative to adult consumers in the growing UK e-cigarette sector.

    Logic is proud to be a partner of Arena Birmingham where it’s available to buy, as well as online at www.logicvapes.com and in thousands of stores nationwide.


  • Firestone Tyres

    Firestone is a legendary tyre brand that originates from the USA where its heritage stems from over a century of impressive achievements both on and off the race track. This vibrant brand is all about living life to the full, exploring new places, new experiences and new emotions. Providing a comprehensive line-up of highly competitive tyres, Firestone ensures that it gives the possibility to all to enjoy the freedom to drive! Firestone’s involvement with Arena Birmingham builds on that spirit of freedom and offers music fans the opportunity to experience the best in live music!


  • Virgin Trains

    We're offering you an amazing 25% off Virgin Trains Advance tickets when travelling to the NEC. Travel to the venue in style and speed – without the hassle of traffic jams and check-ins. You must show your event ticket along with your Virgin Train ticket when on board for your discount to be valid.


  • Free Radio

    Broadcasting live across the West Midlands 24/7 playing the biggest pop songs from the last fifteen years. Let the Music Set you Free.


  • Stowford Press

    Stowford Press is made in rural Herefordshire by Westons Cider – who have been making cider on their family farm since 1880. Made from 100% local and home-pressed apples, Stowford Press, at 4.5% ABV, is a refreshing medium-dry sparkling cider that is bursting with the flavour of crisp cider apples. We are passionate about our cider making, our cider brands and our sponsorships and are thrilled to be The Official Cider of Arena Birmingham. Swing by our cider bar in the arena and enjoy a pint of cider during your visit.


  • Avis Car Rental

    Avis Budget is the official car and van rental partner to Arena Birmingham.

    Avis Car Rental is one of the world's best-known car rental brands with approximately 5,450 locations in more than 165 countries, with a commitment to true convenience and exceptional service

    Click below to go to our partnership website where you can book your car hire.


  • Budget Car Rental

    Budget is the official car and van rental partner to Arena Birmingham.

    Budget Car Rental is one of the world’s best-known car rental brands with approximately 3,350 locations in more than 120 countries, with a commitment to providing detailed local knowledge, flexibility and great value for money.

    Click below to go to our partnership website where you can book car hire.


  • Coca Cola

    Coca‑Cola Great Britain is responsible for 19 brands and over 100 products in Great Britain. Led by Coca‑Cola, one of the world's most valuable and recognisable brands, our portfolio includes Fanta, Sprite, Dr Pepper, Oasis, glaceau vitaminwater, glaceau smartwater, Schweppes, 5 Alive, Lilt, Kia Ora and Powerade. For more information about Coca‑Cola in Great Britain, please visit our website at www.coca-cola.co.uk.