Putting on an event

Flexible? Tick. Accommodating? Tick. Experts in our field but nice guys too? Tick.

That’s why we’ve been chosen time and time again to host world-class concerts, sports events and conferences. Famous for our venue’s versatility we offer a choice of layouts and capacities for up to 15,800.

Since first opening our doors back in 1991 (when we went by the catchy acronym NIA) we’ve built up quite a reputation as a versatile and friendly venue. During this time we’ve seen way, way more than a million faces (yes we rocked them all) and held winning events of all shapes and sizes.

If you’d like to discuss holding an event at Arena Birmingham, formerly the Barclaycard Arena, we’d love to talk. Simply drop us an email and our dedicated sales team will guide you through the availability of dates and the type of layout and capacity you require. We’ll also cover all the essentials including technical requirements, security, catering, ticketing and marketing, and of course the all-important venue hire fees.

As a national ticketing agent, The Ticket Factory will manage your ticket inventory, monitor sales and handle all aspects of your ticketing requirements. Our marketing and PR teams will also be on hand to help maximise ticket sales for your event through all media channels.

To contact our team, please email [email protected].

NEC Group Arenas Rules and Regulations can be found here.