Global alert icon

Coming Soon, Utilita Arena Birmingham!

From 15th April 2020, Arena Birmingham will be renamed Utilita Arena Birmingham as a part of major new partnership with Britain’s leading Smart Pay As You Go (PAYG) Energy provider, Utilita.  For more information, please read our Utilita Arena Birmingham blog post.



The name says it all. Amplify, Arena Birmingham's premium hospitality provider, are the experts at delivering bigger, better and quite often fancier live event experiences. From fine dining to amazing seats they’ll ensure you always get to live it up.

Combining top-notch food and amazing seats along with our great selection of shows and events, why not treat yourself and choose from a variety of luxurious lounges and exclusive boxes at Arena Birmingham.

For further information, check out Amplify's 2019 Brochure or visit the Amplify website.




Introducing Premier Lounge - the brand new, exclusive contemporary lounge bar at Arena Birmingham. Offering panoramic views across Arena Birmingham. Customers are able to enjoy this with an annual membership or show-by-show basis.



The moment you step inside, you’re greeted by an interior impressively decorated with stunning copper, reflecting the essential role Birmingham played in the industrial revolution. Plus it looks really glamorous, so win-win. Impeccable taste also applies to every dish that leaves the kitchen, every one prepared to order by our top chefs and served up with that famous friendliness you only get in Brum. A fact we’re rather proud of.



Inspired by Birmingham’s very own Jewellery Quarter, our shiny new restaurant, Quartz, is the ideal choice if you’re looking to add a little more glitz and glamour to your visit.
With a wide choice of dishes and cheeky beverages to choose from, it’s the perfect way to kick off your night.


Exclusive to Arena Birmingham, each Show Cube includes a private bar and offers balcony seating for up to 14 people. Not to mention uninterrupted panoramic views of the arena. If your guests are hungry, delicious pre-show dinners can also be served up in style. That’s a win-win-win-win situation by our count.

Show Cubes are available for annual hire and on a show-by-show basis. To find out more call Amplify Hospitality on 0844 338 0333.



We understand that screaming, shouting and singing your heart out is thirsty work. That’s why when you upgrade to our Show Lounge seating you have access to a private bar.

Arena Birmingham's Show Lounge offers an exclusive seating area with the added bonus of a bar. We’ll drink to that.